By Andy Wolf

Amidst a recruiting shortage, the US Army’s commercials are starting to look a little more familiar than they have in recent years— and the American public is noticing in a way that the US Army may not have intended them to.

The branch, which fell 10,000 recruits short in October of 2023 and had to scramble 800+ Non-Commissioned Officers to recruiting school on short notice, recently began posting new recruiting videos to social media under the classic “Be All That You Can Be” slogan, which originally ran from 1980 to 2001.

The video shows a group of predominantly White male Soldiers performing an Airborne drop.

On Twitter [X], the notable lack of disproportionately hamfisted diversity now common in advertising was noticed, along with the fact that many in the United States feel we are on the verge of entering another global conflict.

Unfortunately for the Army, the organization’s most plentiful demographic —White males, who make up 84.3% of the branch’s gender makeup and 53.6% of its ethnic profile— don’t appear to be fired up for enlistment anymore.

“White dudes back in the ads,” one netizen commented. “Things are getting serious.”